Study
Model conversations
Annotated outreach conversations that walk the flowchart, with coaching notes and checkpoints.
First contact, reachable
ReachableA reachable bystander who stops at an outreach cube and is willing to engage honestly.
A clean run through the flowchart with a bystander who shows empathy early. Shows how holding the exploitation frame and letting the person reach the contradiction themselves carries the conversation all the way to a declaration and a call to action.
It's a personal choice
CombativeA combative bystander who agrees animals matter but insists that eating them is a private, personal choice nobody should judge.
Shows the discipline of never advancing until a question is answered. The bystander dodges the opening feeling question and the step 3 contradiction. Each dodge is a strike the activist counts and names, reasserting the same question instead of moving on. When the abstract contradiction keeps sliding off, the activist puts them in the victim's position and asks whether they themselves would feel respected being used.
The deflection loop
CombativeA combative bystander who will not answer a direct question and keeps changing the subject.
A model of the three-strike disengage. The activist stays calm, reasserts each time the person dodges, counts three deflections, then plants the seed and walks away. A good conversation that correctly ends without a declaration.
The edge-case gauntlet
EvasiveA sincere but well-read person who fires off every internet edge case in a row: plants, lions, crop deaths, the desert island, canine teeth, cost, family.
A model of ammo discipline under rapid fire. Every edge case gets one direct answer grounded in use, never a science debate, and then the same calm return to the open question. The steps advance in order and the conversation ends honestly without a declaration, which is still a good conversation.
The ethical localvore
EvasiveSomeone who buys from a small local farm they have personally visited, and feels they already solved the problem. Well-informed, welfare-fluent, hard to move off treatment onto use.
A model of holding the use frame against the strongest welfare story there is: the farm where everything looks kind. The activist never argues conditions, never mentions factory farms, and keeps returning to one question: is it respect to use someone? The victim's position does the heavy lifting.
The farming family
CombativeFourth-generation livestock farming family. Defensive about heritage and livelihood, takes the challenge personally and arrives angry.
A model of staying on principle without attacking the person. The activist never calls anyone a monster, never apologizes for the question, and keeps separating the people from the practice. The conversation reaches an honest acknowledgment and stalls on livelihood, which is answered with respect and without retreat.
The free-range edge case
EvasiveA bystander who agrees exploitation is bad but keeps offering humane edge cases: backyard eggs, roadkill, rescued hens.
Shows why leading with treatment loses on edge cases, and how to recover. The activist refuses to adjudicate whether each humane case is acceptable and repeatedly pivots back to the single question of use for purposes.
The health excuse
EvasiveA bystander who engages but keeps reaching for a health objection to avoid the moral decision.
Shows how to handle a common objection at step 7 without debating nutrition. The activist refuses the health frame, tests whether the objection is real, and returns every time to exploitation and the victim's position.