Three core principles
Every step rests on: holding individuals accountable, putting them in the victim's position, and treating this as a call to action — not food for thought.
Weak: I hope this gives you something to think about on your journey.
Strong: There is no acceptable reason not to live vegan right now. Vegan from now on?
Steps 1–3 are non-negotiable
Qualify with exploitation, establish respect, expose the contradiction. Without that foundation you cannot flex on later steps — and you will lose the conversation to diet talk or tangents.
Define exploitation in step 1
Exploitation means using someone for your purposes. Show flesh, milk, eggs, skins. Make it about feeling and exploitation — not factory farms, suffering, or statistics.