Four things you control
You cannot control whether someone goes vegan, but you control what you say, how you say it, who you say it to, and how long you talk. Be process-driven, not outcome-focused.
Practice
Start a conversation
There is no menu on the street. By default you meet one unknown person and just talk, the way it really happens.
Sign in and the coach will pick each conversation for you, shaped around what you need to practice.
Steps 1–3 are non-negotiable
Qualify with exploitation, establish respect, expose the contradiction. Without that foundation you cannot flex on later steps — and you will lose the conversation to diet talk or tangents.
Define exploitation in step 1
Exploitation means using someone for your purposes. Show flesh, milk, eggs, skins. Make it about feeling and exploitation — not factory farms, suffering, or statistics.