Three core principles
Every step rests on: holding individuals accountable, putting them in the victim's position, and treating this as a call to action, not food for thought.
Weak
I hope this gives you something to think about on your journey.
Strong
There is no acceptable reason not to live vegan right now. Vegan from now on?
Steps 1 to 3 are non-negotiable
Qualify with exploitation, establish respect, expose the contradiction. Without that foundation you cannot flex on later steps, and you will lose the conversation to diet talk or tangents.
Define exploitation in step 1
Exploitation is the act of using someone for your purposes or as a means to an end. Show flesh, milk, eggs, skins. Make it about feeling and exploitation, not factory farms, suffering, or statistics.