Three core principles
Every step rests on: holding individuals accountable, putting them in the victim's position, and treating this as a call to action — not food for thought.
Weak: I hope this gives you something to think about on your journey.
Strong: There is no acceptable reason not to live vegan right now. Vegan from now on?
Define veganism before asking for commitment
If you say 'go vegan' before step 4, they hear stop eating meat. Define veganism as the ethical principle of living without exploiting other animals before declaration.
The industry is not the problem
Factory farming is a symptom of human supremacism — the idea that animals exist for us to use. Do not focus outreach on the industry, paying for products, or what is on the screens alone.