Steps 1–3 are non-negotiable
Qualify with exploitation, establish respect, expose the contradiction. Without that foundation you cannot flex on later steps — and you will lose the conversation to diet talk or tangents.
Practice
Start a conversation
There is no menu on the street. By default you meet one unknown person and just talk, the way it really happens.
Sign in and the coach will pick each conversation for you, shaped around what you need to practice.
Define veganism before asking for commitment
If you say 'go vegan' before step 4, they hear stop eating meat. Define veganism as the ethical principle of living without exploiting other animals before declaration.
The industry is not the problem
Factory farming is a symptom of human supremacism — the idea that animals exist for us to use. Do not focus outreach on the industry, paying for products, or what is on the screens alone.